Walmart, Other Advertisers Pull Out of X After Musk’s Insults

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Elon Musk’s Twitter Tirade Costs Him Big: Walmart Jumps Ship, More Likely to Follow

Even the richest man in the world can’t buy his way out of a PR nightmare. In a move that could signal a mass exodus,retail giant Walmart has become the first major company to publicly pull its advertising from X, following Elon Musk’s string of bizarre and hostile comments towards advertisers who dared to question his platform.

“We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson declared, seemingly unfazed by Musk’s earlier tantrums. This direct and unemotional statement stands in stark contrast to Musk’s erratic behavior, which included calling departing advertisers “blackmailers” and telling them to “go f***” themselves.

While Musk attempted to walk back his comments with a halfhearted apology during the New York Times’ DealBook Summit, the damage seems well and truly done. His flippant dismissal of legitimate concerns and vulgar insults towards paying customers have painted a picture of an erratic leader unfit for the delicate dance of social media management.

Walmart’s decision is a watershed moment. It’s the first domino toppling, and it’s likely to be followed by others. After all,no company wants to be associated with a platform that becomes synonymous with toxicity and instability, especially when other, more welcoming, options are readily available.

This isn’t just about advertising dollars; it’s about brand reputation. Musk’s erratic behavior is casting a long shadow over X, and companies are increasingly wary of the potential fallout from associating themselves with it. The platform risks becoming a haven for fringe voices and negativity, alienating mainstream users and businesses alike.

The question now is, how far will the exodus go? Will other big brands follow Walmart’s lead and cut ties with X? Only time will tell, but one thing is certain: Elon Musk’s Twitter tantrum has come at a steep price, and the consequences are only just beginning to unfold.

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